L’Enfant Bleu association releases children’s book that will impact parents’ lives
On the occasion of the summer holidays, L’Enfant Bleu Association raises awareness among parents about the risks of “sharenting” by publishing a children’s book that carries a powerful preventive message for parents.
More and more parents are sharing photos of their children on social media. This trend even has a name: sharenting.
This practice now has terrible consequences: 50% of photos published on pedophilic forums are pictures taken by parents and innocently shared publicly on their social networks.*
Unfortunately, few parents are aware of this risk.
After successfully alerting the world to child abuse via its multi-award-winning Undercover Avatar campaign, L’Enfant Bleu Association has decided to raise awareness among parents about a new topic by publishing a special children’s book.
This book, intended to be read to young children by their parents, tells the story of Emma’s favorite cuddly toy. It is so cute that Emma’s mom can’t help but take a photo of it and share it on her social media, publicly. This photo then goes viral and falls into strange hands: the cuddly toys enthusiasts.
At first glance, this cute story is meant to entertain children. But for parents, the reading doesn’t end there. A note invites them to mentally reread the story, replacing the cuddly toy’s photo with their own child’s.
At that moment, the story takes a different turn. The cuddly toys enthusiasts turn into pedocriminals who operate on social media to collect as many images of children as possible to feed pedophilic websites.
The postscript explains the risks of sharenting and directs readers to a dedicated page on the Association’s website to educate them on good digital practices.
This book, conceived by Havas Play, illustrated by Chloé Mencarelli, and graciously published by Havas Édition, will be distributed throughout the summer to parents before they go on vacation, as well as at their holiday destinations.
Lastly, to reach the largest number of French citizens, a communication plan offered by Groupe Phenix, Giraudy, MediaTransports, Instore Media and Retailink will allow this story to be discovered in the metro, train stations, and major tourist destinations through an advertising campaign redirecting to an e-book that can be accessed on tablets and smartphones.
*National Center for Missing and Exploited Children, 2020
Approaching the school holidays, it seemed really important to us to communicate with parents about the risks of sharenting. This dual-purpose book is an effective and creative way to raise awareness among parents about the dangers associated with publicly sharing photos of their children on social media. In line with our long-standing collaboration with L’Enfant Bleu, we aim to have a real impact and change mindsets in order to protect children and raise awareness among their parents. This idea is also a true example of what our community planning can initiate thanks to its deep understanding of communities.
Fabrice Plazolles
Chief Creative Officer, Havas Play
This year again, L'Enfant Bleu continues its commitment to better protect our children in the digital space. Ideally, we should share their image as little as possible on social networks, but they are an integral part of French people's lives. However, the dangers associated with the internet are very real, even if they may seem distant to us and we are not always aware of them. With this book, we hope to convey a simple and educational message to parents: you can avoid the dangers of pedocriminal networks by being cautious about what you post on social media .
Laura Morin
Managing Director, Association L’Enfant Bleu – Enfance Maltraitée
For more information, please contact:
Kristin Calmes
Global Senior Communications Officer
Audélia Leloup
Head of Influence & PR, Havas Play France
About Havas
Founded in 1835 in Paris, Havas is one of the world’s largest global communications networks, with more than 22,000 people in over 100 countries sharing one single mission: to make a meaningful difference to brands, businesses, and people. Havas has developed a fully integrated model through its 70+ Havas Villages around the world, covering all communication activities. The teams of the three business units, Havas Creative Network, Havas Media Network and Havas Health & You, work together with agility and in perfect synergy to offer tailor-made, innovative solutions to clients that support them in their positive transformation. Havas is committed to building a diverse culture where everybody feels they belong and can be themselves and thrive. Havas integrated into Vivendi, a global leader in media, entertainment, and communications, in December 2017. Further information about Havas is available at www.havas.com.
About Havas Play
Havas Play connects brands with fans by activating areas of passion (music, sports, gaming, etc.), interests, and shared concerns to create sustainable business, social, or environmental impact. With the resources of Vivendi, Havas Play has a unique advantage in shaping its community planning: analyzing fan behavior, accessing areas of passion, IP from publishers, and collaborating with the best cultural and media talents of the moment. The agency thus deploys a unique creative and media approach in the market, designed to implement impactful and measurable campaigns among engaged communities.
Key Figures – Havas Play France:
- Over 160 employees
- 120 advertiser clients and sports institutions
- Ranked 1st among French agencies in 2022 (WARC Media 100)
- Ranked 5th in the WARC Creative Effectiveness global ranking in 2022
- Certified for CSR: ISO 14001, AACC Active Agency 3-star label, Ecovadis Gold 2022.
About L’Enfant Bleu Association
For over 30 years, professionals and volunteers of the association L’Enfant Bleu – Enfance Maltraitée have been mobilizing against violence against children. Whether it is physical, psychological, or sexual, any child, adolescent, or adult who has been a victim during childhood benefits from personalized and multidisciplinary support to rebuild their lives and move towards a peaceful and fulfilling future.
The association’s missions are:
- To listen to them through a helpline open from Monday to Friday.
- To provide them with free, rapid, and ongoing psychological and legal assistance as long as necessary.
- To prevent violence and raise awareness among as many people as possible by reaching out to children in educational institutions, professionals in the field of childhood, and conducting public awareness campaigns.
- To advocate with policymakers for better protection of children, including legal commissions, filing civil claims, and publishing the first White Paper on child abuse in France.
For more information, visit: www.enfantbleu.org.
Credits
Client: L’Enfant Bleu
President: Isabelle Debré
Managing Director: Laura Morin
Crowdfunding Director: Sophie Bablon
Community Manager: Charlotte Lepère
Agency: Havas Play
President: Stéphane Guerry
Chief Operation Officer: Emeric Deminière
Chief Creative Officer: Fabrice Plazolles
Copywriter: Romain Jouffriault
Art Director: Nicolas Maitrot
Art Director: Coraline Vacher
Illustrator: Chloé Mencarelli
Brand Director: Ugo Medioni
Strategic Planner: Hugo Saez
Head of PR & Influence: Audélia Leloup
Influence Manager: Tiphaine Landier
New Business Manager: Nicolas Daveux
OOH Director: Isabel Pires
Communications Director Havas: Charlotte Rambaud
Communications Manager Havas: Ludivine Bernazzani, Kristin Calmes, Mayssa Ben Gadri
PR Agency: The Desk
Associate Director: Stéphane Kanoui
Account Director: Aurélie Bois
Editor: Havas Édition
Head of Publishing: Etienne Curtil
Publishing Manager: Marie Glatt Jamet, Rose-Aimée Gémain
Printer: Imprimerie de Champagne
Head of Printing: Olivier Petitot
L’Enfant Bleu association releases children’s book that will impact parents’ lives
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