Our strategy

In today’s fast-moving world, Havas helps its clients grow by building stronger, more distinctive brands. Over the past years, we have embraced every wave of change and built a seamlessly integrated global strategy and Converged.AI operating system designed to deliver Growth Powered by Desire. By combining creativity, data, tech, and AI, all fueled by human ingenuity, we offer end-to-end, tailor-made communications solutions that help brands stand out, connect and grow.

Our strategy is based on four pillars:

01. The Havas Village Model

 

Havas has developed a fully integrated and agile model, centered around Havas Villages, bringing all communications businesses under one roof. Established more than a decade ago, our Village model brings talent together around brands to deliver superior value to clients, moving beyond traditional silos. Powered by our global strategy and Converged.AI operating system, this model delivers a seamless desirable experience for our clients, driven by exceptional talent and technology, while fostering internal mobility and enabling talents to evolve and move across roles and teams.

02. Investing in Data, Tech, and AI

 

At Havas, we leverage advanced data, technology, and AI capabilities to better understand audiences, anticipate behaviors and design experiences that spark desire and deliver measurable growth for brands. We consistently invest in our future, adding new capabilities and proprietary technological tools, establishing new global offerings in future-forward disciplines, executing bolt-on acquisitions, and forging strategic partnerships. Our best-in-class technology stack is compatible and interoperable with the diverse systems used by our clients and constantly evolves as new advancements emerge.

03. The Power of Creativity

 

Nothing would be possible without our driving force: the power of creativity. At Havas, we believe that creativity is what transforms insight into desire, with creative work designed to move people emotionally and inspire action. Our strategy is powered by data, technology, and AI and fueled by human ingenuity. We are proud of our agencies and the campaigns that constantly push boundaries and shine throughout the world. We continue to invest in creativity by developing talent, recruiting new expertise, and strengthening our capabilities through acquisitions.

04. One Common Vision

 

At Havas, Growth Powered by Desire is central to everything we do, because we believe it is the strongest driver of sustainable growth. In a world where many brands struggle to remain relevant, our ambition is to help our clients build brands that people truly care about, choose, and advocate for. By designing brands, experiences and journeys that people genuinely want to engage with, we enable our clients to forge lasting relationships and unlock long-term growth.

Our Converged Strategic Plan

Havas’ strategy brings together standout creativity, media, and production capabilities, powered by the best data, technology, and AI at the core of our Converged.AI operating system. This brings our global expertise and tools even closer to clients to drive growth and meet their evolving needs.

A transformed client experience

Desire is not created in a single moment. It is built across the entire customer journey. At Havas, we have always prioritized strong client partnerships, both locally and globally. Enabled by the advanced capabilities of our Converged.AI operating system, we design, produce and deploy connected brand experiences across every touchpoint, from awareness to advocacy. By leveraging this unique integrated model at scale and in real time, we help our clients build seamless, desirable journeys that strengthen preference, loyalty and long-term growth.

 

A global Operating System

Havas’ standout strategic, creative and media talent, along with our comprehensive suite of integrated services, is underpinned by a group-level operating system, Converged.AI, that unifies our global expertise, tools and capabilities. Enabled by data, tech, and AI across our networks, this system empowers our teams to transform business intelligence into a strong foundation for creative and strategic ideas. It brings together four interconnected steps that map the client journey, each intentionally crafted to create desire at every moment: 1. Intelligence 2. Design 3. Activate 4. Measure.

 

The best data, technology and AI  

Havas has significantly invested over the past decades in building and deploying cutting-edge technology, from automation tools to advanced measurement systems. These capabilities are designed to create stronger customer decision journeys, unlock deeper insights that fuel creativity and streamline processes. Our tech model is future-thought, agnostic in terms of data and tech partnerships and perfectly interoperable with our clients’ diverse systems. By combining data and technology with the power of desire, we generate a tangible growth differential for our clients: the Havas Delta.

Havas delivers its wide range of communications and marketing services across three main business units:

Creative, Media and Health

Havas Creative

A business unit focused on creative excellence

 

Havas Creative is dedicated to creation and encompasses a wide range of communications services, including advertising, design, customer experience, production of personalized content, strategic communication and influence, as well as event and experiences. We bring together some of the industry’s most creative and accomplished agencies to create desirable brands.

Havas Media

A business unit that builds world-class media experiences

 

We create and deliver premium and desirable media experiences for our clients, providing them with the right media and content to connect with their target audiences. We deliver this expertise through our global methodology and strategic planning process, that creates value for our clients by turning consumer intelligence into clear growth targets and measuring the impact of media experiences. The range of services provided includes media consulting and investment, entertainment, retail media and e-commerce, media performance, and data analytics.

Havas Health

A business unit focused on Health and Wellness communication

 

Using innovative technology to turn creative ideas into desirable outcomes, Havas Health offers a comprehensive range of communications services to help brands across the healthcare sector to achieve their goals and contribute to improving the health and well-being of people around the world. The network that unites Havas Life, Havas Lynx, and Jacques, has the talent, tenacity, and technology that health companies, brands, and people need to thrive in today’s world.