Havas has announced the acquisition by Maison BETC, BETC’s global network dedicated to luxury, of Eyesight, an independent agency widely recognized for its world-class expertise in the bespoke design and production of fashion shows and events for luxury houses. This addition strengthens Maison BETC’s positioning with luxury and premium brands by integrating rare, highly specialized event expertise in a sector where fashion shows represent a valuable communications opportunity.

Founded in 2002 by Thierry Dreyfus, Eyesight specializes in the design, organization, and artistic and technical execution of events and shows. The agency has grown organically through a collective of talents brought together around a shared ambition: Edward Ross, Artistic Director in New York and Los Angeles; Alexandra Avalone, in charge of client liaison and production, also in New York and Los Angeles; and Marie Meresse, a producer in Paris who leads teams worldwide.

Recognized for leading expertise in one of the most demanding areas, the world of fashion shows and luxury brand events, the agency brings together talents based in Paris, New York, and Milan. Drawing on the unique experience of its founder, who has staged more than 3,000 shows for luxury houses such as Dior Homme, Yves Saint Laurent, Fendi, Virgil Abloh, Comme des Garçons, KidSuper, EgonLab, and Salomon, Eyesight stands out for its deeply human and integrated approach, grounded in listening, research, sharing, fluidity, broad craft expertise, and creative drive.

The agency is known for orchestrating sophisticated artistic productions that combine art direction, lighting, scenography, new media, and emotion to deliver large‑scale international projects.

Through this acquisition, Maison BETC consolidates its ability to support luxury brands across their entire value chain. Eyesight will enrich and extend the know‑how of Maison BETC as well as POP for production. Eyesight will also benefit from BETC’s creative excellence and international network to strengthen its positioning and foster new high‑value collaborations with leading brands. Eyesight and Maison BETC have already begun to develop a joint expertise in AI that could take the fashion show experience, and its filming, even further.

About Havas

Founded in 1835 in Paris, Havas is one of the world’s largest global communications groups, with nearly 23,000 people in over 100 countries. With the ambition to help brands unlock Growth, Powered by Desire, Havas brings together creativity, media, technology and production capabilities to build strong, desirable brands that people genuinely want to engage with. Its integrated model is supported by Converged.AI, the Group’s operating system that unifies data, technology and AI to deliver optimized, scalable marketing solutions across the full customer journey. AI-driven, fueled by human ingenuity, and grounded in the belief that desire drives both brand performance and business outcomes, Havas teams collaborate within Havas Villages worldwide to cultivate reputation, relevance and long‑term preference for clients. Havas is equally committed to its people, fostering inclusive, responsible and inspiring workplaces where talent can thrive, because desire also starts from within. Further information is available at www.havas.com.

About Eyesight

Eyesight is a creative and production agency founded by Thierry Dreyfus, specializing in the design and delivery of fashion shows, scenography, and the technical execution of events for leading luxury brands. With offices in Paris, New York, and Milan, the agency conceives and produces immersive experiences that combine artistic direction, lighting design, and operational excellence. Internationally recognized, Eyesight supports some of the most influential brands in the fashion and luxury sectors.