Havas Worldwide is the umbrella brand which incorporates the entire Euro RSCG Worldwide network as well as all agencies with a strong local identity: Arnold (Boston, Washington New, London and Milan), H and W & Cie (Paris), Palm+Havas in Canada. David Jones is the Global CEO of this Business Unit.
Euro RSCG Worldwide is one of the leading integrated marketing communications agencies in the world, made up of 233 offices located in 75 countries throughout Europe, North America, Latin America, Asia Pacific and the Middle East.
Euro RSCG Worldwide works with 81 of the 100 largest global advertisers including Air France, BNP Paribas, Charles Schwab, Danone Group, ExxonMobil, GSK, IBM, Jaguar, Kraft Foods, L’Oréal, New York Stock Exchange, Pernod Ricard, Pfizer, PSA Peugeot Citroën, Reckitt Benckiser, Sanofi-Aventis, Schering Plough, Sprint and Wyeth.
ARNOLD WORLDWIDE
Arnold Worldwide is a micronetwork within Havas Worldwide which delivers creativity, strategy and integration to clients including Hershey’s, Volvo, Ocean Spray, Carnival Cruise Lines, Brown-Forman and Fidelity. Arnold’s creative reputation was once again recognized when Adweek readers voted Arnold Boston’s American Legacy/Truth Campaign of the Decade.
Arnold believes Great Work Works and is committed to providing clients with a return on idea that drives a business forward. Some of its main wins in 2009 included Panasonic Consumer Electronics, Mike’s Hard Lemonade and VistaPrint USA.
In February 2010, Andrew Benett, former co-CEO of Euro RSCG New York, joined Arnold Worldwide as Global CEO. His main priorities will be building a first-class global network, making digital number one for every employee and strengthening brand planning.
H
H is a new model agency that mixes every aspect of communication. Key clients include: Citroën, Darty, Krys, Scad, transavia.com, Go sport, Bocage, Acadomia, Marques Avenue, RTL, De Dietrich...
In February 2009 H launched Citroën’s new corporate identity with a new strapline, “Créative Technologie” and a film. The launch won the Grand Prix des Stratégies Média: Best on and off line media campaign.
The “Shopping” film for the Citroën C3 received several creative prizes including a Silver Lion at the Cannes International Advertising Festival, a Silver at the Eurobest awards, a Gold Epica and best ad at the International Automobile Festival.
W&Cie
W&Cie specializes in brand strategy, deploying expertise in design, communication and digital.
W&Cie clients include Aéroports de Paris, AXA, BIC, Casino, Crédit Agricole, GDF SUEZ, Michelin, Sodexo, Peugeot…, for which its creativity is often awarded notably at the Cannes International Advertising Festival where it received a Bronze Lion in the environmental design category for Aéroports de Paris.
In February 2010 W&Cie became a founder member of Havas Design +, an international design network launched in ten key cities: Paris, New York, London, Lisbon, Madrid, Dubai, Sao Paulo, Mumbai, Dusseldorf and Prague.
Euro RSCG Worldwide key executives are the following:
• David Jones, Global Chief Executive Officer, Euro RSCG Worldwide & Havas Worldwide
• Mercedes Erra, Executive Co-Chairwoman, Euro RSCG Worldwide (also Chairwoman of Euro RSCG France and the BETC Euro RSCG agency),
• Stéphane Fouks, Executive Co-Chairman, Euro RSCG Worldwide (also CEO of Euro RSCG France),
• Rémi Babinet, Global Chief Creative Officer, Euro RSCG Worldwide (also Founder and Worldwide Creative Director of BETC Euro RSCG)
Havas Media is the global media network of Havas.
Havas Media is one of the world’s fastest growing media networks and its agencies have grown from 10 markets in 1999 to 116 markets in 2010.
Havas Media services its clients through a portfolio of specialist global networks and agencies. The group is organised to maximise local market dynamics whilst leveraging the extensive global insight and strategic support within Havas Media. The range of companies within Havas Media include: MPG (Havas Media’s global media communications network), Arena Media (Havas Media’s tailor-made communications network), Havas Digital (Havas Media’s global interactive network) and Havas Sports & Entertainment (Havas Media’s global sports and entertainment communication network).
www.havasmedia.com
Present in more than 100 countries with over 1,000 clients, Havas Media represents 31% of Havas Group revenue.
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Havas Media key executives are the following:
• Alfonso Rodés Vilà, CEO, Havas Media ;
• Jordi Ustrell, COO, Havas Media ;
• Hernán Sanchez Neira, CEO, Havas Media Intelligence ;
• Juan Bascones, Chief Media Investment Officer, Havas Media ;
• Lucien Boyer, CEO, Havas Sports & Entertainment ;
• Maria Luisa Francoli, Global CEO, MPG
• Joaquín Bohorquez, Global CEO, Arena Media
• Gabriel Saenz de Buruaga, Co-CEO, Havas Digital
• Anthony Rhind, Co-CEO, Havas Digital