RÉMI BABINET
Chief Creative Officer Euro RSCG Worldwide
"Without question, the future belongs to the companies with the best ideas. We are one of those groups; we demonstrated that in 2006, and will go on proving it in the future," Rémi Babinet.
Yesterday
When he began his career in 1986 as a writer/designer with BDDP, Rémi Babinet quickly earned himself a reputation as one of the best creative talents of his generation, winning many awards for such major clients as Polaroid, Virgin, BMW, McCain, and Le Printemps.
In 1994, Rémi Babinet left BDDP to found his own advertising agency with Eric Tong Cuong; Mercedes Erra joined them the following year.
Today
As President and Creative Director at BETC Euro RSCG, the leading French agency, since its creation in 1994, Rémi Babinet has also been President of the Club des Directeurs Artistiques, an association that represents creative talents in the advertising field, since 2003.
As President and Creative Director, Rémi Babinet has never let himself be constrained by the traditional limits of advertising creativity, and he opened his agency to new types of creation. In 2003, he inaugurated the Passage du Désir (the passage of desire), a 1,000 m2 space open to the public and devoted to fashion, design, painting, and photography (representing, among others, Hussein Chalayan, Yohji Yamamoto, Viktor & Rolf, Christian Lacroix, Le Festival d'Automne de Paris, Rineke Dijkstra, Ruri, and Joana Vasconcelos).
For the past 3 years, he has worked with the agency's production department to organize the PANIK parties, huge Parisian events showcasing new trends in rock and electronic music (with Jay Jay Johanson, Archive, Peter Kruder, and Neneh Cherry, among others).
For Rémi Babinet, advertising must be open and rooted in the contemporary world; that is the only way that it can hope to create new ties with society and consumers.
