MERCEDES ERRA
Executive Co-Chairman Euro RSCG Worldwide
"We ensure our clients' success, and by the same token our own success, if we can manage to attract, cultivate, and enhance a large portion of the best talents in the sector…," Mercedes Erra.
Yesterday
A graduate of the best French schools (HEC, the Sorbonne), Mercedes Erra's opinion is often sought on matters of consumer intelligence.
In January 2002, she was elected President of the AACC (association of communications consulting agencies). She is the first woman to hold this prestigious position.
Today
Mercedes Erra is President of the BETC Euro RSCG agency, a leading agency in France, and Chairwoman of Euro RSCG France. Working in close collaboration with the agency's clients, she specializes in building and managing major brands. To this end, she created BETC Consulting and BETC Consumer Intelligence, organizations focusing on consumer and brand intelligence.
In 2006, BETC Euro RSCG was named best agency of the year by CB News. With 60% of its revenue generated internationally, the agency counts among its clients companies such as Air France, Orange, BNP Paribas, Peugeot, Evian, Carrefour, Wonderbra, Cadbury Schweppes, Kraft Foods, L'Oréal, Bongrain, Canal+ and LU..
