JACQUES SÉGUÉLA
Havas Executive Vice-President
Chief Creative Officer
"It's up to us, the sons and daughters of advertising, not to simply create messages, but to create audiences. It's up to us no longer simply to deliver concepts, but to begin stories," Jacques Séguéla.
Yesterday
A pharmaceutical doctor, this whirlwind of creativity with boundless curiosity criss-crossed the world in several different professions before becoming a reporter, first with Paris Match and later with France Soir. He entered the advertising field at 32 years old, and joined forces with Bernard Roux, Alain Cayzac, and Jean-Michel Goudard to create RSCG, which merged with Eurocom in 1991.
Today
Visionary, tireless creator, author of some fifteen books on the profession, and originator of innumerable political campaigns in France and abroad, Jacques Séguéla, the "Chief Creative Officer" of Havas, serves as Vice President in charge of creation.
